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PLAYFUSION ROARS TO SUCCESS AT TIGA AWARDS JUST MONTHS AFTER GAME LAUNCH

Cambridge, UK (November 6, 2017)

This year’s Games Industry Awards was organised by TIGA, the network for games developers and digital publishers and the trade association representing the video games industry. They celebrated the best in games, business and education in the video games industry.

PlayFusion was identified by a panel of industry experts for its pioneering Lightseekers game which was awarded the prestigious Technical Innovation award. The 50-strong firm, which has studios in the UK and the USA, also scooped the best small Independent Studio award.

Mark Gerhard, CEO and co-founder of PlayFusion, said: “We were delighted to see the passion and hard work from our entire team recognised by the Industry. To leave with two prestigious awards was a real privilege and honour, we are very thankful to the judging panel for selecting us as their winners. It has been a whirlwind two years as we worked hard to bring our platform as well as first game title, Lightseekers, to market this summer and these award wins will only spur us on more we set our sights on an even bigger year in 2018!”

TIGA’s judges recognised that PlayFusion has developed breakthrough artificial intelligence and robotics technologies to enable immersive mixed-reality experiences. Together, these comprise the world’s first comprehensive mixed-reality platform spanning Computer Vision, Audio Recognition, IOT Hardware, Machine Learning and Deep Data.

Lightseekers Awakening, the critically-acclaimed action adventure role-playing game (RPG) from PlayFusion, is far more than just a game; it’s the fusion of fantasy and reality powered by an entirely proprietary technology platform. Fusing video games, smart action figures with AI, augmented reality, TV, interactive trading cards and comics, it creates the most ambitious transmedia entertainment platform ever envisioned. Lightseekers’ smart action figures, trading cards and accessories are now available from Debenhams, as well as Toys“R”Us® stores and Amazon.

The game, a story-rich action adventure RPG, is available to download for free on the Apple Appstore, Google Play, and Amazon App Store. The FusionCore, the high-tech, powerful mini-computer embedded within each action figure and the “brains” behind the smart connected toys, completely eliminates the need for cumbersome NFC portals, delivering real time two-way interaction between 7” articulated smart action figures and the Lightseekers game.

Lightseekers also offers interchangeable accessories that level up as you play. Equipping a weapon or accessory onto a smart action figure will have an immediate effect in the game and vice versa, opening up new abilities and adventures. In addition, flight packs can be added to any hero, allowing players to magically control their in-game character simply by moving their smart action figure.


LIGHTSEEKERS LAUNCHES IN THE UK

Cambridge, UK (August 1, 2017)

UK-based games developer PlayFusion, are delighted to announce the full UK retail launch of Lightseekers. Beginning today, Lightseekers smart action figures, trading cards, accessories will be available in all Toys“R”Us® stores nationwide. 

Lightseekers, the critically-acclaimed action adventure role-playing game from PlayFusion, is far more than just a game; it’s the fusion of fantasy and reality powered by a proprietary technology platform. Integrating video games, smart action figures with artificial intelligence, augmented reality, interactive trading cards and more, Lightseekers creates the most ambitious transmedia entertainment platform ever envisioned.

Lightseekers, a story-rich action adventure RPG (role playing game), is available now to download entirely free on the Apple Appstore, Google Play, and Amazon App Store. The FusionCore, the high-tech, powerful mini-computer embedded within each action figure and the “brains” behind the smart connected figures, completely eliminates the need for cumbersome NFC portals, delivering real time 2-way interaction between TOMY’s 7” articulated smart action figures and the Lightseekers game.

Lightseekers also offers interchangeable accessories that level up as you play. Equipping a weapon or accessory onto a smart action figure will have an immediate effect in the game and vice versa, opening up new abilities and adventures. In addition, flight packs can be added to any hero, allowing players to magically control their in-game character simply by moving their smart action figure.

A crucial piece to the transmedia universe is the standalone physical trading card game, with 385+ cards at launch that features a unique card rotation mechanic and powerful combo cards. Each card, when scanned by the Lightseekers game, also delivers immersive augmented reality experiences, rewards game players and unlocks powerful in-game abilities.

The digital game, physical trading cards and smart action figures can each be enjoyed independently of one another, but when played together deliver an even more powerful gaming experience.

 “It has been an incredible journey with our partners at TOMY and Toys“R”Us as we all worked tirelessly to make Lightseekers a ground breaking reality,” said Mark Gerhard, CEO and Co-Founder of PlayFusion. “Having the Lightseekers product available now at Toys“R”Us stores is the culmination of two and half years of hard work, but it’s just the beginning.  We have many more exciting innovations coming over the next few months to Lightseekers, so get ready for the future of connected play.”

 

About PlayFusion
PlayFusion (www.playfusion.com) is an independent, employee-owned, robotics and AI company with studios in the UK and USA that is pioneering the future of mixed reality connected play. PlayFusion’s proprietary technology platform uniquely fuses computer vision, robotics, audio recognition with interactive video games to provide the next generation of transmedia entertainment for game developers, toy manufacturers, educators and other content and brand owners. PlayFusion recently introduced their new original IP Lightseekers along with toys and trading cards from master toy licensee TOMY.

About TOMY
TOMY International (www.tomy.com) is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under the The First Years®, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Pokémon, Sonic the Hedgehog, Lamaze, Lightseekers, Disney Baby properties including Mickey and Minnie Mouse, Princesses, Cars, Fairies and Toy Story, and other well-known licenses. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No.7867). © TOMY.

Media Contact
Adam Tuckwell
[email protected]
+44 (0)1223 841699


TOMY International And PlayFusion Announce Lightseekers Is Now Available At Toys"R"Us

Oak Brook, IL (July 6, 2017)

TOMY International, the master toy licensee for Lightseekers, announced today that the world's leading dedicated toy retailer, Toys"R"Us®, is the first brick-and-mortar retailer to sell Lightseekers smart action figures, trading cards, accessories and more available now at all of its stores nationwide.

Lightseekers, the critically-acclaimed action adventure role-playing game from PlayFusion, is far more than just a game; it's the fusion of fantasy and reality powered by a proprietary technology platform. Integrating video games, smart action figures with artificial intelligence, augmented reality, interactive trading cards and more, Lightseekers creates the most ambitious transmedia entertainment platform ever envisioned. TOMY is manufacturing, distributing and marketing the entire toy line.

"All of us at TOMY and PlayFusion have been looking forward to this day for a long time, and we are thrilled to have Toys"R"Us bring this truly innovative line into its stores. From a very successful Kickstarter campaign to garnering rave early reviews to a successful BETA test that built an actively engaged community, the Lightseekers momentum has led us to this day that we have all been eagerly anticipating for several years now," said Peter Henseler, President of TOMY International. "We're looking forward to giving Toys"R"Us customers the chance to experience the innovation behind the game play and see for themselves what sets Lightseekers apart."

This summer, gamers will be able to scan interactive signage and Lightseekers packaging at all Toys"R"Us stores across the country for 3D augmented reality effects. "It has been an incredible journey with our partners at TOMY and Toys"R"Us as we all worked tirelessly to make Lightseekers a reality," said Mark Gerhard, CEO and Co-Founder of PlayFusion. "Having the Lightseekers product available now at Toys"R"Us stores is the culmination of two and half years of hard work, but it's just the beginning. We have many more innovations coming over the next few months to Lightseekers, so get ready for the future of connected play."

Gamers need to be prepared for smart toys and connected play like never before! Lightseekers, a story-rich action adventure RPG (role playing game), is available now to download for free on the Apple Appstore, Google Play, and Amazon App Store. The FusionCore, the high-tech, powerful mini-computer embedded within each action figure and the "brains" behind the smart connected toys, completely eliminates the need for cumbersome NFC portals, delivering real time 2-way interaction between TOMY's 7" articulated smart action figures and the Lightseekers game.

Lightseekers also offers interchangeable accessories that level up as you play. Equipping a weapon or accessory onto a smart action figure will have an immediate effect in the game and vice versa, opening up new abilities and adventures. In addition, flight packs can be added to any hero, allowing players to magically control their in-game character simply by moving their smart action figure.

A crucial piece to the transmedia world is the standalone physical trading card game, with 385+ cards at launch that features a unique card rotation mechanic and powerful combo cards. Each card, when scanned by the Lightseekers game, also delivers immersive augmented reality experiences, rewards game players and unlocks powerful in-game abilities.

The digital game, physical trading cards and smart action figures can each be enjoyed independently of one another, but when played together deliver an even more powerful gaming experience.

 

About PlayFusion
PlayFusion (www.playfusion.com) is an independent, employee-owned, robotics and AI company with studios in the UK and USA that is pioneering the future of mixed reality connected play. PlayFusion’s proprietary technology platform uniquely fuses computer vision, robotics, audio recognition with interactive video games to provide the next generation of transmedia entertainment for game developers, toy manufacturers, educators and other content and brand owners. PlayFusion recently introduced their new original IP Lightseekers along with toys and trading cards from master toy licensee TOMY.

About TOMY
TOMY International (www.tomy.com) is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under the The First Years®, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Pokémon, Sonic the Hedgehog, Lamaze, Lightseekers, Disney Baby properties including Mickey and Minnie Mouse, Princesses, Cars, Fairies and Toy Story, and other well-known licenses. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No.7867). © TOMY.

SOURCE TOMY International


TOMY Announces Partnership With The Leading Distributor Esdevium Games For The New Lightseekers Trading Card Game In The UK

London, UK (June 1, 2017)

TOMY, the global master toy partner for Lightseekers from the Cambridge based studio PlayFusion, have joined forces with leading UK based specialist distributer of games, collectibles and toys, Esdevium Games, for the launch of the new Lightseekers Trading Card Game. The augmented reality trading cards are playable as a physical, standalone game and can be used to enhance gameplay within the Lightseekers mobile game.- The cards are part of a next level connected play experience including smart action figures and accessories launching AW17.

Esdevium Games expertise and leadership within the world of trading cards will be invaluable in reaching expert TCG players and influencers.  This new partnership will be launched at the UK Games Expo in NEC (2nd June – 4th), the UK's largest Hobby Games Convention where consumers will also get their first full hands on experience of Lightseekers products & and the opportunity to buy the trading cards.

Lightseekers TCG showcases more than 350 printed cards at launch, and allows players to take control of a hero and use an arsenal of cards, featuring spells, creatures, items, and locations, to defeat their opponents. Each card is scannable by the Lightseekers mobile game to unlock in-game effects such as new spells, boosts, or even followers that will fight alongside you!

The game is quick and easy to learn, but also provides great depth for advanced players who wish to experiment with deck building and tactical play using unique mechanics.  The card game is intended for two players, but supports as many players as you wish. Games typically last between 10-15 minutes, but can vary based on deck complexity, skill level, and number of players.

Lightseekers has been created by PlayFusion, an innovative independent game, technology and robotics company. The ground-breaking gaming concept is a new platform that connects video games, smart action figures, augmented reality trading cards, and more.

The Lightseekers mobile game is available now for download in the US, UK, and Canada in the Apple App Store, Google Play, and Amazon App Store.   

Cards are available for purchase from leading hobbyists & games retailers, and Toys”R”Us and Amazon from July 1st. 

More information can be found on the Lightseekers website: https://www.lightseekers.com/tradingcardgame 

Assets can be viewed and downloaded here: http://www.lightseekers.com/press
A video trailer is also available here: https://youtu.be/47_ihgS5eKQ

 

About PlayFusion
PlayFusion (www.playfusion.com) is an independent, employee-owned, robotics and AI company with studios in the UK and USA that is pioneering the future of mixed reality connected play. PlayFusion’s proprietary technology platform uniquely fuses computer vision, robotics, audio recognition with interactive video games to provide the next generation of transmedia entertainment for game developers, toy manufacturers, educators and other content and brand owners. PlayFusion recently introduced their new original IP Lightseekers along with toys and trading cards from master toy licensee TOMY.

About TOMY
TOMY International (www.tomy.com) is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under the The First Years®, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Pokémon, Sonic the Hedgehog, Lamaze, Lightseekers, Disney Baby properties including Mickey and Minnie Mouse, Princesses, Cars, Fairies and Toy Story, and other well-known licenses. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No.7867). © TOMY.


PlayFusion Announces Strategic Investment From Worldwide Online Game Leader Nexon

San Francisco, CA (March 1, 2017)

PlayFusion Ltd, a next-generation technology platform company, is pleased to announce that NEXON Korea Corporation, subsidiary of NEXON Co., Ltd. (“Nexon”) (3659.TO), global leader in online games for PC and mobile, has made a strategic partnership with PlayFusion, leading their Series A preferred share round to help to develop the capabilities of their transmedia entertainment platform.

PlayFusion has developed a revolutionary omnimedia platform of proprietary next generation interactive entertainment technologies.

The FusionCore, a powerful IoT mini-computer, enables two-way interactions between physical products and the PlayFusion platform. The FusionCore has built-in “over-the-air” update capability which allows the platform software to be forward compatible. The first products to feature the FusionCore will be smart action figures manufactured by TOMY as part of PlayFusion’s upcoming free mobile and tablet game “Lightseekers.”

ImageFuse, a lightning fast and robust image recognition technology, provides the next generation of augmented reality entertainment. The first products to utilize ImageFuse will be the Lightseekers physical trading cards and upcoming interactive comic books.  

AudioFuse, a noise tolerant audio recognition software, identifies any audio signature irrespective of high ambient noise or other interference. The first application of AudioFuse will be the upcoming Lightseekers online video content series coming to YouTube later this year.

DataFuse, integrated telemetry from all aspects of the PlayFusion platform, powers dynamic consumer content, informs and guides statistically relevant consumer insights, and provides a next level business intelligence advantage.

“PlayFusion is truly honored to be working with NEXON, a globally respected online game powerhouse who sees the value and potential of our transmedia entertainment platform,” says Mark Gerhard CEO and Co-Founder of PlayFusion. “We continue to work together with our partners to drive deeper consumer engagement by seamlessly connecting many traditionally disparate industries such as film and television, publishing, toys and games, and consumer products. Together, we’ll create the future of connected interactive entertainment.”

“This is an exciting partnership that will make games even more dynamic and fun,” said Nexon President and Chief Executive Officer Owen Mahoney. “Combining PlayFusion’s expertise in connecting games to action figures and accessories with Nexon’s ability to create and sustain games that grow over many years will allow us to deliver a deeper, more engaging experience for players.”

 

About PlayFusion
PlayFusion is an independent, employee-owned, game and technology developer with studios in the U.K. and USA that is pioneering the future of mixed media connected play. PlayFusion’s proprietary technology platform uniquely fuses video games, robotics, toys, and transmedia entertainment for game developers, toy manufacturers, and other content and brand owners. PlayFusion recently unveiled their new original IP based game Lightseekers coming in 2017 along with toys and trading cards from master toy licensee TOMY. PlayFusion's technology, incorporated in the upcoming Lightseekers game, was awarded 2017 Best of New York Toy Fair Award by Techlicious.  

About NEXON Co. Ltd.
NEXON Co., Ltd. (“Nexon”) (3659.TO) is a global leader in online games for PC and mobile.. Founded in Korea in 1994, Nexon developed one of the world's first graphics-based massively multiplayer online games. Nexon also pioneered the concept of microtransactions and the free-to-play business model, setting a new standard in which play is free, and users have the option to purchase in-game items to enhance their experience. Nexon currently services over 100 titles in more than 190 countries. The Company is headquartered in Tokyo, Japan and its shares are listed on the Tokyo Stock Exchange.

Media Contact
Adam Tuckwell, Mobas
+44 (0)1223 841699   
[email protected]


TOMY International and PlayFusion Announce Toys"R"Us® as the Exclusive In-Store Retail Launch Partner for Lightseekers at Toy Fair 2017

Oak Brook, Ill (Feb 18, 2017)

TOMY International, the master toy licensee for Lightseekers, announced today that the world's leading dedicated toy retailer, Toys"R"Us®, will be the first brick-and-mortar retailer to bring Lightseekers smart figures, trading cards, accessories and more to all of its stores nationwide beginning Saturday, July 1. Pre-sale for the assortment will begin online at Toysrus.com starting on Monday, April 17.

Lightseekers, the critically-acclaimed action adventure role-playing game from PlayFusion, is far more than just a game; it's the fusion of fantasy and reality powered by a proprietary technology platform. Integrating video games, smart action figures with artificial intelligence, augmented reality, interactive trading cards and more, Lightseekers creates the most ambitious transmedia entertainment platform ever envisioned. TOMY will manufacture, distribute and market the entire toy line.

"As the leading toy retailer with a history of supporting some of the most innovative products in the marketplace, we're very pleased to partner with Toys"R"Us as our exclusive in-store retail launch partner for the Lightseekers toy line," said Masayuki Nagatake, President and Chief Operating Officer of TOMY International. "We've worked with the team at PlayFusion for more than two years to develop a product offering that will disrupt the category and the toy industry as a whole, and are excited to see it on Toys"R"Us shelves this summer."

Gamers need to be prepared for smart toys and connected play like never before! Lightseekers, a story-rich action adventure RPG (role playing game), built for mobile and tablet. The FusionCore, the high-tech, powerful mini-computer embedded within each action figure and the "brains" behind the smart connected toys, completely eliminates the need for cumbersome NFC portals, allowing the game to seamlessly connect to TOMY's 7" collector-quality, articulated smart action figures. The characters' unique attributes, accomplishments, social circle and lineage are stored on the FusionCore in perpetuity. In other words, the game automatically remembers the last character played, enabling on-the-go play without figures in the state that it was when it was last connected. Lightseekers melds together augmented reality trading cards, smart action figures, interchangeable accessories and more.

"We've worked with TOMY and PlayFusion to bring Lightseekers to market and see it as a truly unique player in the video game category," said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys"R"Us and Babies"R"Us. "With six decades of toy industry experience behind us, we are constantly searching for new, innovative products to bring to our shelves and are excited to be the first brick-and-mortar retailer to bring this toy line to our customers, making Toys"R"Us the go-to destination for all Lightseekers fans."

A crucial piece to the transmedia world is the interactive collectible trading card game, with 385+ cards at launch,that further enhances the Lightseekers universe. The digital game, the physical trading cards and figures can be enjoyed independently of one another, but when played together it creates an even more-enhanced game play. Each card, when scanned by the Lightseekers game, delivers immersive augmented reality experiences, rewards game players and unlocks powerful in-game abilities. In addition to cards, the Lightseekers game can reward players for interacting with almost anything—songs on the radio, shows on TV, movies, posters on the wall and much more. Beginning Saturday, July 1, gamers can also find signage at all Toys"R"Us stores across the country that will unlock in-game activities and rewards – providing players with the ultimate gaming experience.

Lightseekers also offers next level interchangeable accessories. Equipping a weapon or accessory onto an action figure will have an immediate effect in the game and vice versa, opening up new abilities and adventures. In addition, flight packs can be added to any hero, allowing players to magically control their in-game character by moving the toy.

"Two years ago, PlayFusion set out with a vision to create the future of transmedia entertainment. Today is the first time we're providing the industry with an opportunity to experience our platform, and we're delighted that industry leader Toys"R"Us, recognized the innovation and potential of Lightseekers, has come aboard as our retail partner," said Mark Gerhard, CEO and Co-Founder of PlayFusion. "We're thrilled to partner with toy industry icons like TOMY and Toys"R"Us to help bring our vision to life."

http://toyfair.vporoom.com/TOMY

 

About TOMY
TOMY International (www.tomy.com) is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under the The First Years®, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Pokémon, Sonic the Hedgehog, Lamaze, Lightseekers, Disney Baby properties including Mickey and Minnie Mouse, Princesses, Cars, Fairies and Toy Story, and other well-known licenses. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY.

About Toys"R"Us
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys"R"Us and Babies"R"Us stores in the United States, Puerto Rico and Guam, and in more than 795 international stores and over 259 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including Toysrus.com and Babiesrus.com, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys"R"Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Since 1992, the Toys"R"Us Children's Fund, a public charity affiliated with Toys"R"Us, Inc., has donated more than $125 million in grants to children's charities. For more information, visit Toysrusinc.com or follow @ToysRUsNews on Twitter. Follow Toys"R"Us and Babies"R"Us on Facebook at Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at Twitter.com/Toysrus and Twitter.com/Babiesrus.

About PlayFusion
PlayFusion is an independent, employee-owned, game and technology developer with studios in the UK and USA that is pioneering the future of mixed media connected play. PlayFusion's proprietary technology platform uniquely fuses video games, robotics, toys, and transmedia entertainment for game developers, toy manufacturers, and other content and brand owners. PlayFusion recently unveiled their new original IP Lightseekers coming in 2017 along with smart toys and trading cards from master toy licensee TOMY.

SOURCE TOMY International


TOMY and PlayFusion Team Up for Innovative Toys-to-Life Offering

Oak Brook, Ill (Feb 10, 2016)

TOMY International, Inc. and PlayFusion Ltd announce the signing of a global licensing agreement, naming TOMY International as master toy licensee for PlayFusion's highly-anticipated next-generation fantasy role-playing game that will deliver unparalleled transmedia storytelling. The partnership brings together the toy innovation know-how of TOMY and the gaming expertise of PlayFusion, founded by the leadership and key talent behind the massively popular MMORPG RuneScape. The resultant offering promises new levels of engagement and interactivity, the depth and breadth of which has not yet been seen in the fast-growing $4 billion toys-to-life industry.

"TOMY is the ideal toy partner. They are one of the only global toy companies with distribution operations spanning 6 continents, and crucially they are industry leaders in both quality and innovation which perfectly matches our DNA," said Mark Gerhard, Chief Executive Officer and Co-Founder of PlayFusion. "We are very excited to partner with them to bring a new depth of entertainment experience to the compelling fantasy world we are creating."

"PlayFusion has pioneered the future of 'Toys to Life' and we're thrilled to partner with them to deliver breakthrough original IP. We believe our partnership is uniquely positioned to become the leading game, toy and technology platform for this hyper-growth category over the next 3 to 5 years," said Masayuki Nagatake, President of TOMY International. "We look forward to bringing their vision to life through revolutionary toys and thereby deeply engaging gamers on an entirely unique level."

The new game and toy line are set to launch in 2017.

About PlayFusion
PlayFusion is an independent, employee-owned, game developer and publisher with offices in the United Kingdom, Isle of Man, and the United States. PlayFusion has developed the world's first transmedia platform as a service enabling an entirely holistic "Brand to Life" experience for game developers, toy manufacturers, and other IP owners and creators. PlayFusion's proprietary technology delivers unparalleled storytelling and interactive play experiences.

About TOMY International
TOMY International (www.tomy.com) is a leading global designer, producer and marketer of a broad range of innovative, high-quality toys sold to preschoolers, youths and adults under the TOMY® and Ertl® brands as well as products for parents, infants and toddlers marketed under the The First Years®, JJ Cole® Collections and Boon® brands. TOMY International also markets its products under popular licensed properties such as John Deere, Pokémon, Chuggington, Sonic the Hedgehog, Lamaze, Zootopia, Inside Out, Miles from Tomorrowland, The Good Dinosaur, Winnie the Pooh, Princesses, Cars, Fairies and Toy Story, and other well-known properties. TOMY International's mission is to make the world smile. TOMY International reaches its target consumers through multiple channels of distribution supporting more than 25,000 retail outlets throughout North and South America, Europe and Australia. TOMY International is a wholly owned subsidiary of Japan-based TOMY Company, Ltd. (Tokyo Stock Exchange Code No. 7867). © TOMY

SOURCE TOMY International