CRM Manager

Job Description

PlayFusion are currently looking to hire an experienced & driven CRM Manager to join our team to help us establish the CRM process from the ground up. As well as building the foundations, the role will include execution of programmes to acquire & retain consumers and participate in growth campaigns for our new multiplayer FPS game, Ascendant Infinity™

Reporting to the Head of Marketing, you will need to work well as part of a growing team, demonstrate flexibility with an outgoing professional approach to business. You should have a strong understanding of player lifecycle management and be aware of current CRM solutions across the industry, with a drive to implement impactful solutions within our live title. You should also be able to report on campaigns clearly and with insight to be presented to stakeholders.

Skills & Requirements:

RESPONSIBILITIES:

  • Develop and integrate processes for effective best in class ways of working in CRM (tools, data, compliance)

  • Establish the operational and executional capabilities for all PlayFusion’s direct communication with consumers (messaging, design, audience, timing)

  • Manage and operate player life-cycle flows through automation via email, mobile push, SMS messaging and platform defined messaging solutions

  • Analyzing all potential customer journeys and looking to increase conversion and engagement based on the received information

  • Dividing the consumer database by relevant characteristics and personalising the CRM approach accordingly to identify new potential target audiences

  • Maintaining and improving data management processes and accuracy

  • Create impactful email briefs, work with design teams to create content and implement, localise, test and send email content to a global audience

  • Manage and maintain global mailing lists for player contact

  • Align with IT, dev & publishing teams on objectives and provide CRM solutions where required

  • Work with localisation to ensure content is translated correctly

  • Implement effective AB testing for email and messaging content through CRM tools

KNOWLEDGE, SKILLS & EXPERIENCE:

  • Proven experience working on CRM campaigns for Onboarding/Welcome, Engagement, Retention, Reactivation and Churn Prevention

  • Ideally the candidate will have some experience in HTML &/or SQL data extraction, overseeing and driving campaigns and projects.

  • Ability to concept, build and launch impactful CRM campaigns with a Live Ops game

  • Deep understanding of all aspects of CRM campaign management, including concept, design, localisation, QA, launch and AB/multivariate campaign testing

  • Able to understand and report on outcomes of each campaign, with experience using various analytics platforms and able to visualise results to be presented to stakeholders

  • Analytical, data-driven and detail-oriented.

  • Ability to thrive in dynamic and fast-paced working environments.

  • Excellent communication & interpersonal skills.

  • A strong team player and comfortable working in matrix environments.

  • Extremely well organized. An ability to multi-task is essential. Capable of working to tight deadlines when applicable.

  • Ideally based in the UK (option for Remote working in EU time zone).

  • Open to local and international travel as required.

To Apply

You must be eligible to work in the UK.
The role is office based in Cambridge - however, due to the current pandemic, you will be required to work from home until further notice.

Send your covering letter, CV and portfolio to contact@justwontdie.com